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Importance of developing a mobile app for your business in today’s world

Mobile applications have occupied a huge place in everyone’s life and that’s why the demand has been increased like never before. Mobile apps make your work easy, smooth and fast. The customers in today’s world are on the move, and are always looking to get everything they need on their fingertips. No matter what, they use …

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10 marketing lessons from Apple – How to create a brand that millions will be dreaming of?

The company is among of the leaders in the modern IT industry. Nowadays the brand is recognized as one of the most successful in the world with the annual revenue totalled $229 billion for 2017[1]. Unlike most companies, its approach to marketing strategy is based on a different mindset that works out amazingly good. Let’s take a look at the principles that guide Apple in planning its marketing activities and remain successful for so many years.